Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style that captures students’ interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions. Both simulations are closely linked to the content.
Essentials of Strategic Management: The Quest for Competitive Advantage 6th ed
$76.50 Regular Price
$53.55Sale Price
- Categories:Business & Economics - Management & Leadership
- Year:2018
- Edition:6
- Publisher:McGraw-Hill
- Language:English
- Pages:432
- ISBN 10:1260092275
- ISBN 13:9781260092271
- File:PDF, 18.85 MB
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