A text that will make your students care about research methods as much as you do.
This market-leading text emphasizes future consumers of psychological research, uses real-world examples drawn from popular media, and develops students’ critical-thinking skills as they become systematic interrogators of information in their everyday lives
 
Review
“This book weaves the threads of research design, psychometrics, and quantitative analysis in a way that suggests that students may actually see the ‘big picture’, rather than just feel like they are learning a series of unrelated concepts, principles, and designs.”
- Eva Szeli, Arizona State University
“Rarely have I read a text with such a succinct and clear focus, and even more rarely have I seen that focus clung to with such tenacity―adding coherence and a common vernacular across chapters.”
- Lauren Taglialatela, Kennesaw State University
About the Author
Beth Morling focuses on both undergraduate teaching and cultural psychology research. She regularly teaches courses on research methods, cultural psychology, the self-concept, and the teaching of psychology. Dr. Morling's most recent scholarly research has focused on how culture shapes human motivation and social life, as well as where cultural differences are located and measured―whether within the person, or in cultural products such as media, texts, or buildings. She is a Fulbright scholar, having lectured and conducted research in Kyoto, Japan during 2010–2011. She is the Delaware State Professor of the Year (2014), an award from CASE and the Carnegie Foundation for the Advancement of Teaching.